South Africa, Oct. 27 -- Joe Public's performance at the 2025 Loerie Awards is proof that great partnerships, brave clients, and an unwavering belief in the power of creativity can build brands that drive business ambitions.

The agency's award-winning work celebrates the creativity and collaboration between Joe Public and its brands, including Chicken Licken(R), Nedbank, Cell C, Flying Fish, Castle Milk Stout and Uber.

Leading the charge is Chicken Licken(R), which claimed Brand of the Year in a stunning comeback that saw the proudly South African quick-service brand rise from number 13 last year to reclaim its throne. In a category dominated by global giants, Chicken Licken(R) proved that local flavour, authentic storytelling, and fear...