South Africa, Oct. 30 -- The Effie Awards celebrate marketing excellence that drives real business results, recognising creativity proven to deliver measurable impact.

In addition to the Grand Effie, the SOS campaign also won the following awards:

Also credited as contributing partners on the campaign were PHD South Africa, OnPoint PR and Lifestyle Management, and Instreem.

City Lodge Hotels launched the 'Save Our Stay' platform for when guests find themselves in a tight spot and feel those common frustrations of having made a bad accommodation booking. Consumers got to hit the 'panic button' by simply clicking on the link and this online service would instantly find and connect them to their closest hotel across the group's four brand...