South Africa, Dec. 18 -- The four-minute music video, which launches across social media platforms and YouTube on Monday, 15 December 2025, brings together some of South Africa's most beloved voices in a powerful anthem that embodies the campaign's core message: after decades of the world supporting South Africa, it's time to share our soul with the world.

The release marks the conclusion of the #SoulFood2TheWorld competition, which saw thousands of South Africans participate for a chance to win R20 million in instant prizes through till-slip WhatsApp entries. The campaign's Ultimate Soulfluencer - who wins a trip anywhere in the world - will be announced during December.

"Most great aid campaigns of yesteryear had a crowning jewel - an...