South Africa, June 2 -- KFC has since withdrawn the advert.

Centre of the dispute

At the centre of the dispute were two fictional characters - Sbu, the science teacher who builds a robot clone of himself to sneak off for Chicken Licken Hotwings, and David "Legs of Thunder" Mgijimi, the family pride and racing legend who fronts the brand's Family Full House Meal ad. Chicken Licken argued that KFC's commercial intentionally mimicked these characters, leveraging their recognisability and the advertising goodwill they've built over years of exposure.

The KFC advert, released in May 2025 (now removed from YouTube), features a protagonist enjoying the All Star Box, soon joined by two clones. Enter two other men - clear nods to Sbu and Mgijim...