South Africa, Feb. 10 -- The Quarterly Buzz, powered by YouGov's BrandIndex platform, continuously tracks public sentiment across more than 200 brands in South Africa. The tool measures 16 different metrics spanning the entire marketing funnel, with the standout "Buzz" metric capturing whether consumers have encountered positive or negative brand information in the past two weeks. Scored from +100 to -100, these rankings offer a real-time pulse check on brand performance relative to competitors.

Checkers' ascent to the top spot comes after continuous improvements over the last two quarters, reclaiming the number one position last achieved in Q2 2024. Checkers has steadily improved on 10 metrics throughout the funnel, from reaching consum...