South Africa, Jan. 13 -- The latest phase of the retailer's Dinner Done Better campaign combines Jamie Oliver's practical cooking expertise with advanced personalisation, AI-driven content and same-day delivery, reflecting how large retailers are increasingly using data to simplify real-world shopping decisions.

Turning retail data into mealtime solutions

Central to the campaign is Checkers' Xtra Savings programme, which now has an estimated 33.7 million members, making it one of the largest retail loyalty bases on the African continent.

As part of the January rollout, millions of customers will receive a personalised video message from Jamie Oliver, addressing them by name and recommending a dinner recipe aligned to their typical Chec...