South Africa, May 15 -- Now in its 20th year, the Kantar BrandZ Most Valuable Global Brands ranking shares a unique snapshot of the global brand landscape, based on consumer perceptions and financial performance. The latest edition reveals how brand strength continues to shape financial value, even in uncertain times.

US brands now comprise 82% of the total value of the Global Top 100, up from 63% in 2006, but a rise among Chinese brands and volatility caused by escalating tariffs could threaten this order. Chinese brands have doubled their value over the past 20 years, now accounting for 6% of the overall value of the Global Top 100. These shifts have come at the expense of European brands, which now account for only 7% of the Global To...