South Africa, June 1 -- Breaking through by changing behaviour

Globally recognised for Vitality, its revolutionary shared-value platform, Discovery is changing the face of insurance and financial services globally.

Through Vitality, a powerful science-based behaviour-change platform, Discovery drives shared value across its businesses that benefits clients, the business itself, its partners and broader society. In so doing, Vitality has shaped the Discovery Group's ability to offer a product and service that is significantly superior to anything that existed in the category before.

Contrary to popular category belief, Discovery Vitality is not simply a rewards programme. Rather, it is a radically different way of structuring and design...