South Africa, May 26 -- Partnership

This partnership represents a key step in Cell C's efforts to strengthen customer engagement and advance its goal of providing accessible, human-centred connectivity to South Africans.

The group said the choice of PHD was driven by a shared commitment to customer insights, innovation, and leveraging technology for impact.

PHD's approach to audience intelligence, media strategy, and behavioural planning will play a key role in helping Cell C connect with South Africans in more meaningful, personalised, and relevant ways.

Veer Gosai and Joel Cedras 3 days

"At Cell C, everything starts with our customers, how we show up for them, how we serve them, and how we grow with them. We don't just talk about p...