South Africa, June 11 -- The story of Matte BLK is one of transformation. In the aftermath of the Covid-19 pandemic, which disrupted industries and challenged businesses globally, the agency faced a critical crossroads - pivot or perish. Guided by managing director Buyi Mafoko's leadership, Matte BLK embarked on a journey of reinvention.

Returning to its roots, the agency rediscovered its founding purpose - which is bridging the gap between underserved communities and brands through culturally authentic storytelling. This revelation inspired a repositioning as an insights-led emerging markets specialist agency - a niche that not only addressed a business need but also a societal one.

"We believed in the unseen potential of the markets w...