South Africa, June 2 -- With over 4.2 million domains already registered, .xyz leads the pack of new, innovative gTLDs. While it quite literally represents the last three letters of the alphabet, it symbolically represents anything, making it an ideal match for bold brands, creative professionals, and tech startups alike.

What's more, .xyz has a unique way of resonating with generations X, Y, and Z - everyone currently between the ages of 13 and 60. These influential generations make up over 60% of the global workforce and consumer base, positioning .xyz as a domain that speaks directly to today's movers and shakers.

Read on for reasons as to why .xyz has earned its place in the spotlight, and SEO tips to help your .xyz website shine on...