South Africa, Nov. 19 -- South Africa's technology and durables (T&D) manufacturers and retailers will face fierce competition for the consumer's rand during the upcoming Black Friday promotional period, with NIQ South Africa forecasting relatively flat growth in terms of units and revenues compared to 2024. Continuing trends seen throughout 2025, consumers look set to be cautious and strategic in their spending across the categories that have traditionally fuelled growth over the Black Friday period.

That's according to Zak Haeri, MD for NIQ in South Africa, who says that year-on-year growth for tech and durables during Black Friday appears to have peaked. He says that the low-end and mid-range market will be the main arena for competit...