South Africa, Sept. 11 -- Anchored by the campaign line Nothing Hits Like Extra Cold, the packaging rollout is part of a 360deg marketing drive across TV, digital, outdoor, and experiential activations - designed to connect with South Africans everywhere they chill, gather, and celebrate.

Innovation meets heritage

Castle Lite has long been recognised as a pioneer in packaging innovation, from the embossed bottle grip and sleek body label to the iconic Snowcastle indicator that turns blue when perfectly chilled.

These design cues have become synonymous with "Extra Cold" refreshment - a brand promise that remains unchanged.

Now, the beer giant has unveiled a refreshed identity:

"The new design stands out on shelf while staying true to ...