South Africa, June 24 -- "In a campaign that blends culture and community, Castle Lager has used its innovative Grillboard - a billboard with a built-in braai - to launch a street-level activation invitation that's sparking conversations, media buzz, and real-world impact," says Thomas Lawrence, brand director, Castle Lager says

Unveiled on Vilakazi Street - the symbolic heart of South African heritage - Castle Lager's Grillboard enticed locals to stop, enjoy a free boerewors roll, and scan a QR code to join something far bigger: The World's Biggest Braai.

Lawrence adds, "South Africa is on a run of victories - from favourites to underdogs, we continue to achieve at the highest level, globally.

"The record for the World's biggest braai...