South Africa, Sept. 9 -- From hidden food gems and free cultural highlights to outdoor adventures, My Cape Town brings the city to life through the eyes of Capetonians themselves. The campaign unfolds on social media with vibrant video content, inviting audiences to explore and experience Cape Town beyond the prominent attractions.

As the campaign progresses, Cape Town Tourism will introduce curated itineraries with booking options, making it easier for travellers to plan, reserve, and enjoy accessible experiences across the city.

"Cape Town is a world-class city, but you don't need deep pockets to have an unforgettable time here," says Enver Duminy, CEO of Cape Town Tourism. "With My Cape Town, you also don't have to take our word for ...