South Africa, June 2 -- For marketers and media strategists, the findings open up a fresh way of thinking about AI-powered customer experiences.

Guidance for AI design

The researchers have devised a novel self-report scale and highlighted the concepts of attachment anxiety and avoidance toward AI. Their work is expected to serve as a guideline to further explore human-AI relationships and incorporate ethical considerations in AI design.

Artificial intelligence (AI) is ubiquitous in this era. As a result, human-AI interactions are becoming more frequent and complex, and this trend is expected to accelerate soon. Therefore, scientists have made remarkable efforts to better understand human-AI relationships in terms of trust and companion...