South Africa, Nov. 13 -- Today, Sunlight is taking that heritage and giving it a fresh voice for a younger audience through the Raise The Bar campaign which is running for the second year in a row. We speak to Ashmika Chottu - brand manager: Sunlight Laundry, Homecare about the initiative.

Sunlight has been part of South African homes for generations, but relevance today means speaking the language of our youth. For young people today, confidence isn't just about how you look; it's about how you express yourself. That's why Raise The Bar transforms a heritage product into a symbol of ingenuity and originality.

Sunlight laundry bar is embedded in the rhythm of everyday life, With Raise the Bar, we're tapping into the creativity and resil...