South Africa, May 27 -- South African marketers are often forced to rely on global reports to shape their digital strategies. But international data does not reflect the nuances of local platforms, audience behaviour, or market-specific challenges.

That is why the Social Media Landscape Report (SMLR) exists. Produced annually by Ornico and World Wide Worx, the SMLR builds a comprehensive picture of how South African brands, agencies and marketers are using social media. It highlights what is working, what is shifting, and what matters most.

"The Social Media Landscape Report is not just a report. It is a strategic tool that South African marketers have relied on for over a decade," says Edoardo Calvani, marketing lead at Ornico Group. "...