South Africa, Feb. 12 -- Recognised globally as the benchmark for marketing effectiveness, the Effie Awards celebrate campaigns that have delivered measurable impact. Judging is conducted by a panel of senior industry leaders who evaluate entries based on the strength of their strategic thinking, creative execution, and tangible results.

"The integrity and success of the Effie Awards lie in the calibre of its jury. In 2024, we were privileged to have an exceptionally high-level panel, including industry leaders from diverse marketing disciplines. Under the expert guidance of jury co-chairs Refilwe Maluleke and Ahmed Tilly, the jury engaged in robust deliberations, setting a strong precedent for effectiveness evaluation. We are delighted ...