South Africa, April 25 -- Get it wrong, and you won't just lose a customer-you risk damaging your brand's reputation.

Once that trust is broken, they're unlikely to come back, and recovering from that misstep can be an uphill battle.

When you get it right-when you truly understand your consumers and what they value in your category-you don't just attract them, you build lasting relationships.

You align your brand with what they value, creating loyalty, trust, and long-term growth.

That's the key to making sure they stick with you, not just for a promotion but for the long haul.

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