South Africa, May 20 -- The good news is that building a winning brand isn't necessarily about big budgets or expensive ad campaigns. It's about clarity, consistency and connection. Here's how small businesses can create a standout brand in a crowded and competitive market:

Every successful brand is built on a clear value proposition - a compelling answer to the question: Why should a customer choose you over someone else? Maybe you offer faster turnaround times, personalised service, or a unique product range. Perhaps you have a deep understanding of your local community, or a founder story that resonates with your audience. Whatever your differentiator is, you need to clearly define it and build your brand around it.

Don't try to be e...