South Africa, March 18 -- These lists are evolving from dreams into action, with travel (78.5%), personal achievements (78.3%), and major milestones (51%) topping the list and more people willing to invest in enriching experiences over material goods.

Jonathan Spencer, brand and strategic partnerships manager at OneDayOnly.co.za, believes this shift is reshaping shopping habits.

"Bucket lists act as a GPS for life, guiding us toward meaningful experiences. However, the growing focus on experience-driven living is also changing the way we spend, reflecting the post-pandemic willingness to invest in enriching experiences over material goods. Spending on experiences just makes us happier. Not only do they connect us to other people but eac...