South Africa, Dec. 18 -- In 2025, Marriott International stood out in the internal-communications world when it won the Grand Prix at the Internal Communications & Engagement Awards for an immersive employee experience designed to help its workforce understand the impact of emerging technologies.

Rather than fuelling anxiety about AI and automation, the campaign highlighted the opportunities ahead and invited employees into the conversation about the future of their roles.

Lesson: Future-of-work communication needs more than a memo, it needs emotional engagement and imagination.

For IC teams: Use immersive, experiential formats when introducing significant technological shifts. Helping employees "feel the future" is often more powerful...