South Africa, May 27 -- Porsche is the world's most valuable luxury and premium brand for eighth year running, while Chanel is the fastest-growing luxury and premium brand in 2025, surpassing Louis Vuitton, and Dior has emerges as the strongest luxury and premium brand.

This is according to a new report from Brand Finance, the brand valuation consultancy.

With a brand value of $41.1bn, Porsche retains the top spot despite a 5% drop in brand value, which Brand Finance attributes to weaker demand in China and Europe, impacting overall performance.

However, Brand Finance research shows Porsche scores a high 9.3 out of 10 for price acceptance, reflecting strong consumer willingness to pay a premium for its products.

This aligns with Porsc...