South Africa, Oct. 27 -- Waste, waste, everywhere

We're not talking about small leaks. Recent research shows that ad waste in digital is growing rapidly. For example, wasted programmatic spend in the US grew 34% in just two years, hitting around $27bn.

Another study puts the proportion of digital ad spend wasted at between 23% and 56%, showing that cheap reach is often a false economy. Meanwhile, reports revealed that over 15% of spend in digital display goes to inventory that delivers no real value.

In short, if you're buying impressions simply because they're cheap or because they fill dashboards, you're increasingly paying for the landfill

Black Friday clutter

Black Friday is not just another date on the calendar. It is a beast of...