South Africa, April 7 -- Maybelline reflects the vibrant culture, diverse population and the fast-paced lifestyle that can be seen across the African continent. Africa has the youngest population who come from different cultures; millions of whom are in constant motion, who draw inspiration from everywhere.

"At Maybelline, we believe in beauty with an edge - one that works hard, plays hard and sparks cultural change. We are thrilled to introduce our 2025 Maybelline Beauty Squad, a collective of creatives at the forefront of South Africa's pop culture," says Issima Oniangue, Maybelline's general manager in sub-Saharan Africa.

The new Beauty Squad includes the music and dance superstar, Kamo Mphela, talented R&B singer, Filah Lah Lah, the...