South Africa, Aug. 6 -- 83% of African business leaders cite economic volatility and fragmented markets as key challenges to growth. (Source: dentsu Africa CMO Pulse, 2025)

In Africa, algorithmic ad spend is growing fast driven by mobile penetration, programmatic platforms, and AI-powered content curation.

In a region where cultural nuance and local relevance matter deeply, brands that blend in are ignored.

Being different isn't just about logos or colours; it's about culturally resonant experiences.

From Afrobeat-infused campaigns to Swahili-language chatbots, brands win by being locally relevant and emotionally distinct.

To stand out, brands must design experiences that are:

Using our tool's data, addressable connections, and loca...