South Africa, Feb. 26 -- Creators are no longer just influencers; they are entrepreneurs who build audiences around their passions and expertise.

Whether through content, media, or entertainment, they develop marketing strategies, manage communities, and monetise their work across multiple platforms.

Social media allows them to reach global audiences in real-time, with algorithms amplifying relevant content to the right viewers.

However, visibility alone is not enough.

Many creators generate income through brand collaborations, ad partnerships, affiliate marketing, subscriptions, and their own digital products.

Brands see the value in partnering with creators who have established credibility and trust within their communities, levera...