South Africa, Aug. 22 -- Financial exclusion remains one of South Africa's most pressing challenges, with more than 16 million adults still locked out of the formal credit economy.

At the heart of the campaign is a peelable billboard, unveiled at Melrose Arch in Johannesburg. The interactive installation allows passersby to physically peel away layers symbolising fear, misinformation, and exclusion.

Behind each of the 500 strips is a QR code unlocking a free e-learning credit education course.

The campaign goes further, offering prizes and training to expand access to education and digital resources.

These include:

Financial exclusion by the numbers

The initiative comes against a sobering backdrop of limited financial literacy:

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