South Africa, May 13 -- This is higher than any other British cultural export, including British sports, films and universities.

This is according to new research by the BBC exploring the impact and influence of the channel's work internationally.

Most trusted international news provider

The research, which was conducted by independent research company Tapestry, also found that BBC users around the world are more likely to invest in the UK than non-users, with 73% of BBC users intend to invest in the UK in the future compared with 51% of non-users.

China and Russia

The impact and influence research sought the views of audiences around the world on varying international news providers, as well as the BBC.

It suggests that those audie...