South Africa, March 19 -- Authenticity trumps perfection

The ongoing cultural shift towards embracing imperfections and celebrating individuality is busy redefining how we engage.

Vulnerability is no longer seen as a weakness but as a powerful tool for forming deeper human connections.

Unfiltered content is where it's at, and especially on TikTok, users are loudly being themselves.

Transparent and relatable? Let's be friends

Influencers who delve into storytelling, sharing personal experiences, life lessons and laughs, have created a safe online space promoting positive share-worthy content.

Transparency in these rapid interactions builds stronger relationships with their audiences, humanising influencers and creating a bond between...