South Africa, Feb. 3 -- Next chapter

Birchfield succeeds Tarryn Knight and brings more than 18 years of experience in the automotive industry, specialising in marketing, digital strategy and business transformation. According to the brand, he has an exceptional track record in leading digital initiatives and driving organisational growth, and is well-positioned to take Audi South Africa into its next chapter of progress.

Birchfield's career has been defined by a deep understanding of the automotive industry's rapidly changing landscape. He has held key roles in both the global and local automotive sectors, serving as head of digital business market rerlations at Audi AG, where he led the communication and collaboration of global digital...