South Africa, Sept. 18 -- Shop Mzansi is a dedicated storefront for local products and reinforces Amazon's commitment to supporting South African small businesses.

The immersive pop-up experiences showcase a curated selection of locally made products from South African entrepreneurs, allowing customers to engage directly with sellers, experience products first-hand, and learn the stories behind these homegrown businesses.

"Heritage Month provides the perfect opportunity to celebrate the incredible creativity, craftsmanship, and entrepreneurial spirit of South African entrepreneurs," said Robert Koen, managing director for Amazon sub-Saharan Africa.

"Through our Shop Mzansi storefront and these pop-up stores, we're creating meaningful c...