South Africa, May 13 -- Hosted by the Advertising Media Association of South Africa (Amasa), in strategic partnership with the Gordon Institute of Business Science (Gibs), the forum is a bold reimagination of what the media industry needs in today's shifting landscape, as technology, culture, and society continue to transform the ways we connect, communicate, and consume.

This year's theme is more than a slogan; it's a collective call to action.

It invites professionals to reflect deeply on the soul of media in a digital-first world: to lead with purpose, drive meaningful progress, and harness the power of storytelling, data, and innovation to shape societal change and elevate brand relevance.

At Amasa, our mission is clear. Through ou...