South Africa, Aug. 29 -- This remarkable engagement serves as a strong indication of South Africa's dynamic development in the digital and online technology sectors

Stephen Paxton, the founder of the awards, now in their thirteenth consecutive year, remarks on the extraordinary calibre of this year's submissions.

"The submissions, which encompassed a diverse array of campaigns, surpassed our highest expectations and proved to be profoundly inspiring."

Substantial influence of virality

An analysis of the entries indicated a significant increase in influencer marketing, technical innovation, and strategic content marketing efforts that conveyed meaningful narratives resonating with audiences.

Notably, the substantial influence of viral...