South Africa, Jan. 22 -- The ceremony, held in Riyadh, Saudi Arabia, recognised the most innovative, authentic and effective advertising campaigns that embodied TikTok's signature creativity, community spirit and performance potential while delivering tangible business impact and creating lasting cultural moments.

The 2025 TikTok Ad Awards aimed to honour brands and agencies that transcended conventional advertising by crafting joyful, platform-native experiences in their work. Embracing trends, creators, sound and community engagement, these campaigns drove measurable results through TikTok-first ideas that felt organic, authentic and innovative across the full marketing funnel.

With a total of six winners, South Africa showcased its e...