South Africa, Oct. 20 -- Flow Communications, Friday Street Club, and Magna Carta won the titles of Best Large, Best Small, and Best Medium Agency respectively, underscoring the breadth and innovation of South Africa's PR industry.

The coveted Campaign of the Year went to Niggies by MultiChoice, a hauntingly powerful true-crime series that captivated audiences and media alike. The campaign achieved over 400 media features, a 250% timeslot spike, and a 1,340% surge in Google search activity, all while maintaining a victim-centred narrative that redefined responsible storytelling.

Honouring lifetime achievement and leadership

This year's Lifetime Achievement Award was presented to Prof Dalien Rene Benecke, a respected academic at the Uni...