South Africa, Feb. 18 -- For agencies operating in smaller, culturally specific markets, including sub-Saharan Africa, the real opportunity lies in adopting technology and integrating AI without losing the local nuance and authentic storytelling that makes their work effective.

Recent professional development sessions led by AI strategists Chris Rawlinson (founder of 42courses) and Dave Duarte (CEO of Treeshake) at O&L BrandX in Namibia have brought this opportunity into focus. The conversations surfaced a perspective gaining traction across the industry: that the rush to automate creative production may be creating its own backlash.

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