South Africa, Nov. 3 -- Interpreting data can provide marketing leaders with a clear view of audiences - what content they consume, how they react to messaging, and how they feel about a company's products or services.

However, this information is typically fragmented and, as a result, difficult to action.

Companies today are drowning in data overload, with information gleaned from customer relationship management systems, social media, website analytics, loyalty programmes, and call centres.

There is simply too much data, and it lives in silos because no single system can integrate with another to effectively pull it all together into a complete, visual representation.

Beyond basic chatbots

Enter artificial intelligence (AI) in the ...