South Africa, Nov. 4 -- The real challenge for the creative industries isn't access to tools, but a lack of context, capacity, and people who know how to use AI not just to create content, but to create impact.

Across South Africa, the creative economy is brimming with potential. It contributes just under 3% of GDP, employs close to one million people, and is increasingly recognised as a driver of innovation, identity, and economic growth.

But as AI reshapes everything from animation pipelines to post-production workflows, the question is no longer whether creatives will use AI, it's whether they'll be ready.

Why training matters more than tools

Earlier this year, Johannesburg-based video production company Breadbin Productions launch...