South Africa, March 25 -- The Association for Communication and Advertising (ACA) hosted its first-ever AI in Advertising forum at the WPP Campus in Johannesburg on 13 March, bringing together professionals from across the advertising and communications industry to examine the current and future role of artificial intelligence in their work.

The forum drew a full room and an active audience, confirming just how important this conversation has become. While much of the broader narrative around AI is focused on the fear of replacement, the key message that emerged from this forum was more grounded: AI is not going to simply replace jobs, but rather that industry professionals able to leverage it best probably will.

In the opening panel, D...