South Africa, Sept. 22 -- Balance

Today's businesses need to find the balance between Artificial Intelligence (AI) and Human Intelligence (HI). AI can write, design, predict, and analyse faster than any human. It's a partner, a competitor, and, in some cases, a substitute for human ingenuity (and even relationships). But there's one thing AI cannot do: it cannot create trust.

That paradox defines marketing in 2025. On one side, AI offers unprecedented scale, efficiency, and seemingly infinite capacity. On the other hand, human intelligence (HI: our ability to connect, advocate, and influence) is what gives all that digital output meaning. To survive in an AI-saturated world, brands must learn to leverage and balance both. Since everyone...