South Africa, Nov. 26 -- AI isn't the future. It's the present

No longer some futuristic concept, AI is embedded in production pipelines across the industry and the world. In fact, 92% of visual effects studios have adopted AI applications in the last three years, and 41% of companies globally already use AI for video creation. Numbers that show us that this technology is here for the long game.

And it's not just an international trend. Closer to home, 70% of South African creatives report using AI tools, mainly for generative design and editing. The shift is real and it's accelerating.

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That mindset has already produced some of the most talked-about work in South Africa's co...