South Africa, April 4 -- This will ensure that agencies have the data to stay competitive and meet evolving client expectations.

The biennial study will bring fresh insights into marketer-agency relationships, agency performance and industry trends, as Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner, explains.

"We're constantly expanding Agency Scope to ensure agencies get the insights they need to stay ahead in a fast-changing industry. The 2025/6 edition will provide an even deeper understanding of the shifting dynamics shaping agency success."

Bigger, broader and more relevant

This upcoming edition of Agency Scope will conduct in-depth interviews with top decision-makers but with ...