South Africa, Sept. 19 -- The agency says that by expanding its commerce division it will give clients access to a broader set of connected commerce services, with a focus on solving real client challenges, from optimising product visibility on digital shelves to linking media investment directly to sales.

The expansion brings together global practices with local market insights to create practical, results-driven solutions.

Publicis Commerce lead in South Africa, Paula Hulley, is excited by the move.

"What excites me most is that we're creating a space where brands can connect more meaningfully with their customers.

"Our job is to cut through the complexity and help clients grow, whether that's through better use of data, sharper cre...