South Africa, March 26 -- Creative and media agencies are moving at a pace. They're building internal tools, retraining talent, and integrating AI directly into production pipelines. While many corporates are caught up in endless policy discussions or risk assessments, agencies are getting on with the job, and helping clients reap the rewards.

Take Monks (formerly MediaMonks), for example. They've embedded AI across their production and creative departments, not to replace creativity, but to scale it. They're using generative AI to build hyper-personalised experiences, integrating customer data to dynamically create content across touchpoints. From campaign ideation through to delivery, Monks are treating AI as a creative and strategic p...