South Africa, May 29 -- With the economy being what it is, people are more interested than ever in the deals retailers offer through community newspapers. It is vital to Caxton's business to ensure that community news and advertising inserts arrive as regular as clockwork and reach the people who wait for them every week.

"A big part of Caxton's sustained profitability has been the quality of our distribution network," says Peter Scully, general manager distribution at Caxton Local Newspapers. "We use high quality data to cultivate profitable areas by publishing titles in communities we know will want to support marketers' and advertisers' products and services. That helps advertisers and marketers reach their potential markets while rea...