South Africa, June 12 -- This demographic power isn't just about numbers, however. These young Africans are also digital natives and their prowess at navigating digital landscapes is giving them the edge. According to Emma Odendaal, head of Influence for dentsu EMEA, the digital transformation of our world is setting the stage for African youth to rise as drivers, players and leaders in the future global economy.

She notes: "Sub-Saharan Africa has one of the fastest-growing rates of mobile phone penetration globally with more than 495 million mobile subscribers in the region. As connectivity spreads wide and deep, and device affordability improves, the digital natives of Africa are not just participating online as consumers but as dynami...