South Africa, Feb. 20 -- The newly established partnership between CIM and AMC aims to foster the advancement and mobility of the marketing profession. This collaboration will offer professional marketers and practitioners access to valuable development opportunities.

Under the new partnership, both organisations will collaborate to advance the marketing profession by aligning marketing standards, education, and qualifications. Marketers across Africa and the UK will benefit from the latest resources designed to enhance their skills, advance their careers, and improve the performance of their organisation.

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Discussing the agreement, Helen McIntee, president of AMC said: "CIM and AMC are united by a shared vision to elevate the mar...