South Africa, Dec. 8 -- Spotify Wrapped celebrates the audio that shaped our year and in Africa, it has become a cultural event of its own.

From amapiano and Afrobeats to gospel, hip hop and country, Wrapped in Africa captures how people across the continent moved, prayed, worked, partied and unwound.

With the return of fan-favourite tools and new global and local activations, the 2025 campaign brings listening to life through design, storytelling and real-world moments.

A visual identity inspired by Africa's mixtape culture

Before streaming, mixtapes and burned CDs were the original playlists: handpicked, decorated and passed between friends, cousins and neighbours as deeply personal gifts.

The 2025 Wrapped design builds on that tra...